MallesonsCommunications Advisor2025 – Present
The dedicated communications partner to the Tax, Dispute Resolution & Litigation and Competition & Antitrust practices. I advise senior partners on media, issues and reputation when the moment is sensitive and the clock is ticking. I also represent Communications on the firm's AI Coalition, driving practical, responsible AI adoption.
- Class Actions Year in Review (the firm's flagship annual report): secured 10 tier-one and tier-two placements in four months, comfortably beating the previous best of seven in twelve.
- Federal Budget: secured ABC News engagement while navigating government sensitivities and reputational risk.
- AI adoption & storytelling: chair AI working sessions and present Copilot, ChatGPT, Claude, Canva & Adobe to BD&M. I turn emerging AI capability into practical storytelling (stronger angles, simpler explanations of complex topics) and built automated drafting for deal releases, LinkedIn and thought leadership.
10 hits in 4 months
AFR · Bloomberg · ABC News · Capital Brief
Copilot · ChatGPT · Claude · Canva · Adobe
University of Technology SydneyInternal & Research Communications Advisor2023 – 2025
Across a workforce of 5,000+ staff, I owned flagship internal channels, drove employee engagement, and turned complex research, technology and innovation into stories people read.
- Owned the weekly staff newsletter (5,000+ readers) and lifted open rates 8% through testing, analytics and a sharper eye for what people actually click.
- Led the internal news platform rebrand, which won the 2024 Marketing & Communications Unit Award for Innovation and Collaboration.
- Delivered engagement campaigns for major priorities including UTS x SXSW Sydney and Sydney Design Week.
+8% open rateInternal comms & employee engagement
FreelanceCommunications & Content Consultant2022 – 2023
A year building audiences from scratch, and proving what disciplined, data-led storytelling can do on the open internet.
- Founded and grew 7 Sins Crime to over 1.2 million followers, using audience insight, platform analytics, content testing and a disciplined publishing cadence to drive engagement on TikTok.
- Freelance journalism and consulting, plus communications, social content and commercial operations for a family-run business in Singapore.
1.2M audience built
Audience development & digital growth
The Legal 500Digital Editor & Digital Media Journalist2019 – 2022
At one of the world's leading legal research and publishing organisations, I took dense legal and business detail and made it something senior audiences actually read, across digital, video and print, then used it to build profile.
- Led video content creation, launching the GC Experiences series and writing thought leadership for general counsel and business leaders across Europe.
- Interviewed senior lawyers and GCs, building trusted networks and translating complexity into accessible narrative.
GC Experiences · a video series I launched at The Legal 500
Sky News AustraliaJournalist / On-air Presenter2016 – 2018
A national 24-hour newsroom taught me to find the story, get the detail right, and tell it clearly. Live, under pressure, with no second takes.
- Presented live national bulletins on Sky News and Sky News Weather; produced Business Breakfast Live on Sky News Business.
- Built sharp news judgement: what to lead with, what matters, and how to stay calm when the clock is running down.
Broadcast showreel · Sky News Australia
